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Research has shown that when group members all lean in one direction, discussion content is biased toward the side favored by the group, inconsistent with PAT. This finding is consistent with social comparison notions; upon discovering where the group stands, members only voice items of information on the socially correct side.
Focus groups are a qualitative research method often used in market research. They constitute a form of group interview involving a small number of demographically similar people. Researchers can use this method to collect data based on the interactions and responses of the participants.
A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
A small group discussion is also an example of active learning because it allows students to express themselves in the classroom. It is more likely for students to participate in small group discussions than in a normal classroom lecture because they are in a more comfortable setting amongst their peers, and from a sheer numbers perspective, by ...
Small group conversation at a Gurteen Knowledge Café. A world café is a structured conversational process for knowledge sharing in which groups of people discuss a topic at several small tables like those in a café. Some degree of formality may be retained to make sure that everyone gets a chance to speak. [1]
The focus group is marketing research technique for qualitative data that involves a small group of people (6–10) that share a common set characteristics (demographics, attitudes, etc.) and participate in a discussion of predetermined topics led by a moderator.
Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]
Another important area of research is the group allocation method or make up of the group, and the possible benefits of multicultural, different skills, or educational attainment. [ 8 ] Group size can also effect the way small group share and learning together, for instance a size of group over 7 tends to split into smaller groups, and may need ...