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In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
As a self-declared gamer, he focused on expanding the appeal of video games across demographics through a "blue ocean" business strategy. Nintendo attained record profits by 2009, and Barron's placed Iwata among the top 30 CEOs worldwide. Iwata expanded his strategy by defining a quality-of-life product line for the Wii that evolved into a ten ...
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist.She is a professor of strategy at INSEAD, a business school based in France.Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute.
In 2018, under Emmerson Mnangagwa in the Second Republic, he was elected as the MP for Makoni West, and served until 2023. He was then re-elected in the same constituency starting from 2023 to 2028. He was also part of Great Escape team and he attended the Politburo as an expert assistant on Blue Ocean Strategy. [8] [5]
This is especially true with mature products or services. The only way out of the Profitable Growth paradox is through innovation. It concerns not only technical innovation but mainly business model innovation, a new product-market space where there is no competition (see Blue Ocean Strategy). An interesting piece of research by the BCG shows ...
Other important contributions include the concept of value maps for detailing the customer proposition and more recently the profit proposition to identify capabilities that will help create Blue Ocean Strategy. Value maps extend the work of real-time strategy and the capable company by depicting a strategy canvas and providing an action ...