Search results
Results from the WOW.Com Content Network
The book is divided into three parts: [2] The first part presents key concepts of blue ocean strategy, including Value Innovation – the simultaneous pursuit of differentiation and low cost – and key analytical tools and frameworks such as the strategy canvas and the four actions framework.
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist.She is a professor of strategy at INSEAD, a business school based in France.Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute.
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...
However, these two terms represent different concepts. Ocean economy simply deals with the use of ocean resources and is strictly aimed at empowering the economic system of ocean. [16] Blue economy goes beyond viewing the ocean economy solely as a mechanism for economic growth. [5] It focuses on the sustainability of ocean for economic growth.
From January 2008 to December 2012, if you bought shares in companies when Ruth G. Shaw joined the board, and sold them when she left, you would have a -17.6 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
From April 2009 to December 2012, if you bought shares in companies when William S. Thompson, Jr. joined the board, and sold them when he left, you would have a 22.1 percent return on your investment, compared to a 67.8 percent return from the S&P 500.
The Marine Strategy Framework Directive (MSFD; full title: Directive 2008/56/EC of the European Parliament and of the Council of 17 June 2008 establishing a framework for community action in the field of marine environmental policy) is a European Directive aimed at achieving or maintaining Good Environmental Status (GES) in European marine regions and sub-regions by the year 2020 at the latest ...