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Plus, get free standard shipping on an. The Fenty Fam Sale arrived at Fenty Beauty just in time for Rihanna's Savage X Fenty Show Vol. 3, but is ending tonight. Through September 28, shoppers can ...
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Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]
In 2020, JustFab was included on Elite Daily’s list of plus-sized brands to try. [24] In July 2020, TechStyle Fashion Group Named Nina Fuhrman Chief Merchant for JustFab and ShoeDazzle. [25] Singer Kelly Rowland produced a capsule for office clothing and lounge wear through JustFab in 2020. [26]
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
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