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Tactics involve creating pricing tools that change dynamically, in order to react to changes and continually capture value and gain revenue. Price Optimization, for example, involves constantly optimizing multiple variables such as price sensitivity, price ratios, and inventory to maximize revenues.
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...
Yield management (YM) [4] has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether an emerging discipline or a new management science (it has been called both), yield management is a set of yield maximization strategies and tactics to improve the profitability of certain businesses.
Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand. [ 1 ] [ 2 ] Dell Inc. , is one of the best examples of companies that practice Demand Shaping and dynamic pricing. [ 3 ]
Customer demand planning (CDP) is a business-planning process that enables sales teams to develop demand forecasts as input to service-planning processes, production, inventory planning and revenue planning.
Demand flow technology (DFT) is a strategy for defining and deploying business processes in a flow, driven in response to customer demand.DFT is based on a set of applied mathematical tools that are used to connect processes in a flow and link it to daily changes in demand.
Change management (CM) is a ... crisis response, customer demand changes ... and challenges when it comes to change. These tactics are more optimal for when an ...
For example: if a firm sells a product to their customer for a cheaper price and that customer resells the product demanding a higher price from another buyer then the chances of the firm failing to make a higher profit is predicted because they could have sold their product at a higher rate than the re-seller and made further profit. [24]