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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
[1] [2] [3] It also sells the American Greetings brand and manages its subsidiaries, including Carlton Cards (in Canada and the U.S.). Schurman Retail Group has over 450 retail stores across the United States and Canada [4] [5] [6] It is currently the second-largest American specialty retailer in the greeting card industry. [7]
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
“Hey, 'Season’s Greeting' covers a variety of holidays,” says Gottsman. “Yes, you are sending out ‘Merry Christmas’ cards, but if you have someone from a different culture, sending ...
The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes. [1] Rust revolutionized the use of the "French Fold," which turned a single piece of paper into a card by folding it into quarters. [1] [2] They were the first company to sell greeting cards with a fitted envelope. [3]
The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
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