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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Ingredients: 6 cups Ben's Original Ready Rice Whole Grain Brown Rice. 2 pink lady or red apples, cored and diced. 2 red bell peppers, seeded and diced
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Ben's Original (formerly known as Uncle Ben's) Converted Rice; References
Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
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Apricots with rice à la Jefferson – Thomas Jefferson (1743–1826), third U.S. president, is honored appropriately with this Ranhofer dessert and with Jefferson rice, a recently developed strain of Texas rice. Jefferson was very interested in improving American rice culture, to which end he illegally smuggled Piedmont rice out of Italy.
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related to: uncle ben's original rice directions for baking pancakes and butter chips