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The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home ...
The third generation Proton Persona (BH) was launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. [1] The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016.
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Proton Holdings Berhad, commonly known as Proton (stylised PROTON), is a Malaysian multinational automotive company. Proton was established on May 7, 1983, as Malaysia's sole national budget car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak.