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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
JioCinema is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. the service was launched on 4th May 2016.
Chaupal has been added exclusively to Amazon Prime Video Channels in India and is available as an add-on with Zee5 Global for the USA audience. It has also formed partnerships with various platforms, including Airtel Xstream Play, Tata Binge Play, Watcho, Jio TV, OnePlus TV, and others.
"OTT 101: The History and Future of OTT Streaming". Conviva. 20 April 2021. "Over the top (OTT) Market Size Worth USD 128 Billion at CAGR of 14%, By 2026: Reports and Data". EIN Presswire. 1 September 2021. Archived from the original on 14 July 2024. Wells, Emma K. (11 March 2011). "User Interface Holds the Key to OTT Success". Pay OTT TV. Tvinci.
The price of the Hotstar Premium service was also increased with the launch. [23] On 2 May 2020, Star announced that it would distribute the service for free to Labour in India in Singapore through 21 July, to improve morale amid their impact from COVID-19. [24] In June 2020, Hotstar named Sunil Rayan, formerly of Google, as its new president. [25]
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Netflix India is an Indian subsidiary of the American global internet streaming on-demand media provider Netflix that distributes a number of content called "originals" (films, series, miniseries, etc.) along with acquired content, it is creating quite a niche especially among Indian youngsters, with award winning film director Vipin Agnihotri also working on three projects, latest one being ...