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The Holland Codes or the Holland Occupational Themes (RIASEC [1]) refers to a taxonomy of interests [2] based on a theory of careers and vocational choice that was initially developed by American psychologist John L. Holland. [3] [4] The Holland Codes serve as a component of the interests assessment, the Strong Interest Inventory.
The Sokanu Interests, Personality, and Preferences Inventory (SIPPI) is a psychological inventory used in career counseling and employee selection. Scales are based on O*Net content domains [1] developed by the US Department of Labor, with the addition of basic interest scales based on the model developed by Day and Rounds. [2]
Before he created the inventory, Strong was the head of the Bureau of Educational Research at the Carnegie Institute of Technology. Strong attended a seminar at the Carnegie Institute of Technology where a man by the name of Clarence S. Yoakum introduced the use of questionnaires in differentiating between people of various occupations.
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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
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