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A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film or book, that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to stimulate interest. [1] A one-sentence program summary in TV Guide is a log line. [2] "
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Script coverage is a filmmaking term for the analysis and grading of screenplays, often within the "script development" department of a production company. [1] While coverage may remain entirely oral, it usually takes the form of a written report, guided by a rubric that varies from company to company. [ 2 ]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
The higher goal of advertising is to establish a relationship between the brand and its target market. The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective ...
A summary is not meant to reproduce the experience of reading or watching the work. In fact, readers might be here because they didn't understand the original. Just repeating what they have already seen or read is unlikely to help them. Do not attempt to re-create the emotional impact of the work through the plot summary.
The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...