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San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
The rivalry between Asia Brewery and SMC came to a head in 1988, when Asia Brewery cannily introduced a bargain-priced brand called simply, "Beer" (also known as Beer Pale Pilsen and "Beer na Beer"). The product looked and tasted like San Miguel Beer, playing upon the fact that in the Philippines, the San Miguel brand was synonymous with beer.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines ’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer .
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In 2000, Mahou bought 70% of San Miguel from the Danone Group, adding to the 30% stake it already held, thereby creating a wholly Spanish-owned brewery group. After the purchase of San Miguel, Fábricas de Cerveza y Malta, S.A. by Mahou, S.A. at the end of 2000, the company was renamed Grupo Mahou-San Miguel. In 2014 the company simplified its ...
In 1927, San Miguel Corporation (then known as the original San Miguel Brewery, Inc.) became the first international bottler of Coca-Cola. In 1981, San Miguel spun off its soft drink businesses to a new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI).
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San Miguel Beer This page was last edited on 4 October 2024, at 10:34 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 License ...