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The Temecula Valley Balloon and Wine Festival, then known as the Rancho California Balloon and Wine Festival, was started in 1983 by Walt Darren, a commercial airline pilot and avid balloonist and by Evelyn Harker a veteran event organizer and fundraiser. The seed money was provided by Kaiser Development Company and sponsors came from the local ...
According to Visit Temecula Valley's 2018 economic impact report, in 2018 there was a 26% increase in tourism spending, reaching $1.1 billion spent, up from nearly $900 million spent in 2017. [15] The Temecula Valley is a major tourist destination on weekends. There are over 40 wineries offering public wine tasting. [13]
The Temecula Valley Wine Country, whose first commercial winegrapes were planted in 1967, features nearly 50 wineries, [72] many tasting rooms, [73] and more than 3,500 acres (14 km 2) of producing vineyards. The wine country is located east of the Temecula city limits.
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On June 24, 2002, the $262 million Pechanga Resort & Casino opened its doors. The resort, which was designed to highlight the Pechanga Band of Luiseño Indians' culture, included an 85,000 sq ft (7,900 m 2) casino, 1,200-seat showroom, 515,000 sq ft (47,800 m 2), 14-story (522-room) hotel and 38,800 sq ft (3,600 m 2) convention center, 200-seat cabaret lounge, Eagle's Nest Lounge and seven ...
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It was the first new large-scale winery to be established in the valley since before prohibition. Following the establishment of the Mondavi estate, the number of wineries in the valley continued to grow, as did the region's reputation. Some California wine makers began to produce quality wines but still had difficulty marketing them.