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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Starr, Michael E. "The Marlboro man: Cigarette smoking and masculinity in America." Journal of Popular Culture 17.4 (1984)): 45-57. Stevenson, Terrell, and Robert N. Proctor. "The secret and soul of Marlboro: Phillip Morris and the origins, spread, and denial of nicotine freebasing." American journal of public health 98.7 (2008): 1184-1194. online
These cigarette advertisements in conjunction with the cultural change that occurred for women in the United States during the 1920s, made cigarette consumption increasingly prevalent. In fact, not only was the public open to the idea of women smoking cigarettes, but manufacturers boldly advertised and encouraged feminine usage of the cigarette ...
The Phillip Morris Company introduced Marlboro cigarettes in 1925. Marlboros were advertised as being as "mild as May" and featured elegant ivory tips that appealed to women. [12] Other brands offered similar ads appealing to a woman's sense of beauty and style and made cigarettes an alluring part of many women's lives.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
The company, which has its operations based in Lausanne, Switzerland, has also committed to phtasing cigarettes out in place of smoke-free alternatives, as volumes of cigarette sales have steadily ...
During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
William Thourlby was born on January 22, 1924, in Detroit, Michigan, [3] the son of William H. Thourlby and Edith Thourlby. He had two siblings, both sisters; Margaret P. Thourlby and Gloria G. Thourlby. [4] Thourlby started his modeling career by working for the pulp magazine covers. [2] He was offered the Marlboro ad in 1953. [2]