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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
With 61,358 automatic movements produced in 2013, Mido is currently ranked number four in the production of chronometers in the Swiss watch industry. [12] [13] Today, Mido is a part of the Swatch Group, [14] headquartered in Le Locle, Switzerland. It also has a branch office in Shanghai, China. [15]
Hamilton introduced its first wristwatch in 1917, designed to appeal to men entering World War I and containing the 0-sized 17-jewel 983 movement initially designed for women's pendent watches. In 1928, Hamilton purchased the Illinois Watch Company for over $5 million from the heirs of John Whitfield Bunn and Jacob Bunn .
Four decades ago, the folks at Swatch decided to host the first-ever World Breakdance Championship. This was no small thing for a Swiss watch brand, especially one that was founded just a year ...
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...
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