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In its original form, the look was often tied to the promotion of new bra technology. [citation needed] Interest in the bullet bra revived after Madonna wore a cone bra during her 1990 Blond Ambition World Tour. [4] The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the ...
The first push-up bra was patented by Marie Tucek in 1893 in response to a fashion for the Empire silhouette. [13] The design was later popularized by the introduction of a push-up Wonderbra in the 1960s. [14] Quarter-cup: See Shelf bra below. Racerback: Designed with shoulder straps that form a "V" or "T" pattern between the shoulder blades ...
As lingerie, women wear bras for sex appeal. Bras can also be used to make a social statement as evidenced by Jean-Paul Gaultier's designs and the cone-shaped bra Madonna wore outside her clothing on her Blond Ambition World Tour. [118] In the 1920s, the flapper aesthetic involved flattening the breasts. [119]
If the 28,500 5-star Amazon reviews aren’t enough to sell you on this side-smoothing bra, take note of the fact that it’s also seamless and under $50. Sizes: XS-3XL Colors: 16 options
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Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
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As sewing machines and cloth became available, aprons—both commercial and homemade—became the uniform of the professional housewife. [8] Magazines from the 1940s and 50s feature apron-adorned women in nearly every advertisement that is related to housework or cooking, including those for irons, kitchen appliances, and food products.