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The penetration rate (also called penetration, brand penetration or market penetration as appropriate) is the percentage of the relevant population that has purchased a given brand or category at least once in the time period under study.
Valuation using the market penetration model (MPM) or the growth potential of a company [1] is a method of estimating the value of a company by calculating the depth of its market penetration as evidenced by its customer base and industry niche.
Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. [1] The strategy works on the expectation that customers will switch to the new brand because of the lower price.
Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]
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Market penetration is a growth strategy where an organization aims to expand using its existing offerings (products and services) within current markets. In simpler terms, it seeks to increase its market share in the existing market landscape. It involves attracting new customers, retaining existing ones, or acquiring competitors to capture ...
I mean, with the 5% penetration rate, there's still many patients that are untreated. So lutikizumab will be our next one. And Jeff mentioned, there's other pipeline assets that we're working on.
And then, second, on EVENITY, you know, it's got low single digit penetration. You know, greater than 90% of the high-risk patients in the U.S., you know, haven't been treated.