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Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
Examples of body measurements used for the sizing of clothes. Clothing sizes are the sizes with which garments sold off-the-shelf are labeled. Sizing systems vary based on the country and the type of garment, such as dresses, tops, skirts, and trousers.
Bra size 70B is suitable for women with underbust girth 68–72 cm and bust girth from 82–84 cm to 86–88 cm. Example 2 A woman with an underbust girth of 89 cm and a bust girth of 108 cm has cup size 19 cm (= 108 cm – 89 cm) or "D". Her underbust girth rounded to the nearest multiple of 5 cm is 90 cm.
Finding clothes that fit and match personal style is challenging for this group of women. In an academic paper that analyzes the marketing for the plus-size community, the author mentions that "For most retailers plus size consumers are not their main target market unless they exclusively sell plus size clothes.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
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