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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1 ] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
www.dove.com. Dove is a personal care brand owned by Unilever. The products are sold in more than 150 countries and are offered for women, men, babies and children. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he ...
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several ...
Dove has yet again hit the ball out of the park with an encouraging campaign for young girls and women to love the hair they're born with.
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Evolution (advertisement) Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Website. www.ogilvy.com. Ogilvy is a New York City -based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London -based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Unilever. Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England. The company's products include baby food, beauty products, bottled water, breakfast ...