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Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]
Educational requirements of this position involve a blending of skills in business and journalism. To even be considered as a creative director, one would need to have years of experience in advertising (as little as five to as many as ten years). [2] Advertising creative directors are usually promoted from copywriting or art directing positions.
Advertising managers are expected to be accountable for advertising budgets. [132] Hence, most campaigns invest in a number of measures to evaluate whether advertising budgets are being well-spent and to assess whether the campaign requires improvement and, if necessary, to fine-tune campaigns in order to achieve the desired advertising effects.
A design or advertising studio manager's responsibilities will typically include traffic management, by ensuring all briefs are dispatched in the studio according to a designer's skills and strengths and ensure all work is delivered promptly and to deadline to the relevant people. A design studio manager should have excellent organizational and ...
It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner. Marketing management therefore often makes use of various organizational control systems, such as sales forecasts , and sales force and reseller incentive programs, sales force ...
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
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