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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
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An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow [31] An operational and aftersales services brand for Currys PC World and Carphone Warehouse stores 2017
In 2009, Currys.digital was renamed as Currys Digital, and, along with the main store, got the new Currys logo. As of 2010 Currys Digital stores will be refurbished as joint Currys PC World stores, the first of these opened in the Summer of 2010. As of 2020 there are no Currys Digital stores remaining.
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In March 2020, the company announced that they would be closing all 531 stand-alone UK stores the following month, with sales operations continuing within co-located "shops within shops" at Currys PC World stores and through the website. [28] [3] It was said that this measure was a result of the changing mobile market. [3]
PC World closed their last remaining standalone shop in Ayr, in the week commencing 26 March 2018. PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021
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