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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
PC World was a British retail chain of mass market computer megastores.Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014.
In 2009, Currys.digital was renamed as Currys Digital, and, along with the main store, got the new Currys logo. As of 2010 Currys Digital stores will be refurbished as joint Currys PC World stores, the first of these opened in the Summer of 2010. As of 2020 there are no Currys Digital stores remaining.
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An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow [31] An operational and aftersales services brand for Currys PC World and Carphone Warehouse stores 2017