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In November 2023, Nike announced a 9% dividend increase -- marking the 22nd consecutive year the company raised the dividend. Nike now yields a respectable 1.8% -- which is higher than the yield ...
Data source: Nike. Chart by author. Nike expects that slowdown to deepen, with a mid-single-digit drop in its reported revenue in fiscal 2025. Analysts are bracing for a 5% decline.
Nike’s problems stem from its own strategic missteps — like not focusing enough on making cool shoes — as well as growing competition from younger upstart brands like Hoka and On.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike introduces the Second Coming, a group of NBA basketball players who best represent the Nike Basketball. Nike introduces AF25, after 25 years of Air Force shoe line. 2009 Nike sells its Nike Bauer hockey equipment division. Nike introduces shoes featuring new Flywire and Lunarlite Foam materials. Flywire is a new technology made up of thin ...
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On May 16, 2023, Cincinnati announced its new apparel deal with Nike to wear Jordan for basketball, reintroducing the Jumpman logo last worn in 2006. University of Cincinnati was the first Jordan school. [28] [29]