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Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
Drawing on McGuire & Papageorgis, Pfau, et al. define the refutational preemption, or pretreatment, step of the inoculation process: "The theory posits that refutational pretreatments, which raise the specter of content potentially damaging to the receiver’s attitude while simultaneously providing direct refutation of that content in the presence of a supportive environment, threaten the ...
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Poisoning the well (or attempting to poison the well) is a type of informal fallacy where adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing something that the target person is about to say.
Research supporting the model shows that persuasion is powerfully affected by the amount of self-talk that occurs in response to a message. [4] The degree to which the self-talk supports the message and the confidence that recipients express in the validity of that self-talk further support the cognitive response model.
A teacher could trick his AP Psychology students by saying, "Suggestibility is the distortion of memory through suggestion or misinformation, right?" It is likely that the majority of the class would agree with him because he is a teacher and what he said sounds correct. However, the term is really the definition of the misinformation effect.
While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business".
In the 1992 Disney film Aladdin, the titular character, upon freeing the Genie from the lamp, uses reverse psychology to trick the Genie into freeing him from the Cave of Wonders, without using one of his three wishes to do so. A popular example of reverse psychology in media is the release of Queen's hit song "Bohemian Rhapsody". Upon release ...