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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
On January 14, 2013, the first MikeMo Capaldi signature DC shoe model was released to the public, accompanied by two online video segments—promotion for the shoe is accompanied by the tagline: "Designed from the Inside Out". [16] [17] [18] On November 1, 2016, it was announced that DC Shoes chose not to renew Mike's contract on October 31 ...
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The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8] Williams appeared in the 2003 DC Shoes video The DC Video prior to commencing his own company with the assistance of his business partner, Eli Soto, who had collaborated with Williams on the Gold Wheels brand. [9]
In 1996, Carroll released a signature model, a technically more advanced shoe based on the Half Cab with a modern internal looped lacing system, [9] [10] [11] but left the company in 1997 and moved to DC Shoes. [12] In 1998, DC Shoes released a Mike Carroll signature model shoe called the "Cosmo". [13] Not long afterwards, Carroll left DC Shoes ...
Alongside Dyrdek, Kalis has been a longtime rider with the DC Shoes skate shoe company and, as of March 2013, his latest signature shoe, entitled the "Centric S", was released in mid-2012—the Centric S was incorporated into the DC "Rediscover" campaign and Kalis' model received the tagline, "Rediscover Heritage". [12]