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Collins received a BS in Mathematical Sciences at Stanford University, graduating in 1980.. He then spent 18 months in McKinsey & Co.'s San Francisco office. He was exposed to what may have been an influential project for him – two partners at McKinsey, Tom Peters and Robert Waterman, were running a McKinsey research project that later turned into the best-seller In Search of Excellence.
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
Co-author Jim Collins became a "superstar" among M.B.A.'s. Collins used his share of the profits to "set up his own research center in Boulder, Colo., staffed with a team of grad students who tackle multiyear research projects aimed at answering big-business questions." [4] This research ultimately led to subsequent books such as Good to Great.
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Author Jim Collins proposed that executives be expected to buy stock with their own money (as was done at IBM in the 1990s) taking on both up-side rewards and down-side risk. [7] In November 2008, UBS AG announced a change to its executive compensation scheme implementing such a system, which it dubbed a "bonus–malus" system. [8]
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