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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [5] [6] It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, [7] and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. [3]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
The initial release of the Adidas Yeezy Boost 750 "Light Brown" was limited to only 9000 pairs and sold out within 10 minutes. [52] Between February 21 and February 28, the Yeezy Boost 750 "Light Brown" was available through a wider range of retailers and boutiques. [53] "After Kanye West left Nike to partner with Adidas in 2015, he claimed his ...
The next generation of AdiPure boots were released in February 2012 and were known as the 11pro. An updated look included an engineered ultra thin 360° support saddle for increased stability and compatibility with Adidas' MiCoach system. Somewhat controversially for purists, Adidas transitioned from a K-Leather upper to Taurus leather for the ...
In 2015, New Balance's parent, together with Berkshire Partners, bought the Rockport shoe company from the Adidas Group and combined it with Drydock Footwear under the name The Rockport Group, now with the Aravon, Cobb Hill, Dunham, and Rockport brands. [13] [14] [15] In 2018, The Rockport Group went into bankruptcy and was sold. [16] [17]
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. [ 1 ] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model . [ 2 ]
In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [ 6 ] [ 7 ] White - directed by Tronic