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Kim Kardashian wore a Jovani dress in the January 2012 issue of Glamour magazine. [16] In 2014, X Factor's Fifth Harmony was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom. [17]
The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques. Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming.
Rich silk weaves, such as satin, taffeta, and velvet created luxurious gowns. In the 18th century, formal dress started as the mantua, but later developed into the elaborate sack-back gown. The farthingale, popular during the 16th/17th centuries, evolved into the pannier to give dresses and skirts extra volume and the desired court silhouette.
Informal wear or undress, also called business wear, corporate/office wear, tenue de ville or dress clothes, is a Western dress code for clothing defined by a business suit for men, and cocktail dress or pant suit for women. On the scale of formality, it is considered less formal than semi-formal wear but more formal than casual wear.
Formal wear being the most formal dress code, it is followed by semi-formal wear, equivalently based around daytime black lounge suit, and evening black tie (dinner suit/tuxedo), and evening gown for women. The male lounge suit and female cocktail dress in turn only comes after this level, traditionally associated with informal attire.
Jazz singer Ann Hathaway (1925-1997), wearing a coat with shoulder pads, walking on Washington Square, New York, 1947. Shoulder pads are a type of fabric-covered padding used in men's and women's clothing to give the wearer the illusion of having broader and less sloping shoulders. In the beginning, shoulder pads were shaped as a semicircle or ...
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