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Kim Kardashian wore a Jovani dress in the January 2012 issue of Glamour magazine. [16] In 2014, X Factor's Fifth Harmony was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom. [17]
Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming. Production moved to China, while designs and patterns were still created in the US. In 1996, Jovani brought on American designer Sherri ...
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
In western countries, a "formal" or white tie dress code typically means tailcoats for men and evening dresses for women. The most formal dress for women is a full-length ball or evening gown with evening gloves. Some white tie functions also request that the women wear long gloves past the elbow.
A basic dress is a usually dark-colored dress of simple design which can be worn with various accessories to suit different occasions. [71] Different kinds of jewelry, belts, scarves, and jackets can be worn with the basic dress to dress up or down. [72] A little black dress is an example of a basic dress.
The nightgown was a "version of a modern dressing gown" and tended to be worn around the house or to occasions when formal attire was not necessary. This garment was actually a Banyan, a T-shirt shaped robe adopted by the British from India but became known as a "nightgown", dressing gown or "morning gown" in the early 1700s due to its casual ...
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