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The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention.
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Environmental health was defined in a 1989 document by the World Health Organization (WHO) as: Those aspects of human health and disease that are determined by factors in the environment. [3] It is also referred to as the theory and practice of accessing and controlling factors in the environment that can potentially affect health.
Though, the global environmental analysis describes the macro environment of a company. [1] A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's ...
Economic forces are the factors that help to determine the competitiveness of the environment in which the firm operates. [1] These factors include: [2] Unemployment level; Inflation rate; Fiscal policies; Government changes; These factors determine an enterprise’s volume of demand for its product and affect its marketing strategies and ...
An environmental factor, ecological factor or eco factor is any factor, abiotic or biotic, that influences living organisms. [1] Abiotic factors include ambient temperature , amount of sunlight , air, soil, water and pH of the water soil in which an organism lives.
Environmental epidemiology is a branch of epidemiology concerned with determining how environmental exposures impact human health. [1] This field seeks to understand how various external risk factors may predispose to or protect against disease, illness, injury, developmental abnormalities, or death.
The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...