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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
To strengthen students' learning skills and make teaching-learning more effective. To attract and retain learners' attention; To generate interest across different levels of students; To develop lesson plans that are simple and easy to follow; To make the class more interactive and interesting; To focus on a student-centered approach
In the Student-Centered Approach to Learning, while teachers are the authority figure in this model, teachers and students play an equally active role in the learning process. This approach is also called authoritative. [5] The teacher's primary role is to coach and facilitate student learning and overall comprehension of material. Student ...
Audience-centric approaches to studying fragmentation lend themselves to social network metrics and have been conceptualized as "audience networks." [20] [21] Audience-centric studies have demonstrated that popular outlets enjoy high levels of duplication with many smaller outlets, and that the audience for small outlets are not composed of ...
Theorists like John Dewey, Jean Piaget and Lev Vygotsky, whose collective work focused on how students learn, have informed the move to student-centered learning.Dewey was an advocate for progressive education, and he believed that learning is a social and experiential process by making learning an active process as children learn by doing.
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy , author , and reader.
This model views education as a specific body of knowledge that is transmitted from the teacher to the student. It emphasizes teacher-centric learning where students are passive absorbers of information and that the purpose of learning is memorization of facts. [4] The transmission model is most often used in university settings as lectures.