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Justdial's service is a database of business listings that users can either access by phone or online. The company also operates "Justdial Social", a service that aggregates content from social media websites, TV broadcast, news, and other sources; and "Search Plus Service", a service that manages online transactions via the web and mobile apps.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998. Goto.com later changed its name [ 12 ] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo!
InMobi started in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based search engine services. [12] Started by the four founders out of a residential apartment in Bangalore, it has since grown into one of India's first unicorn companies. [15]
Namecheap is an American ICANN-accredited domain name registrar [1] and web hosting company, based in Phoenix, Arizona. The company was founded in 2000 by Richard Kirkendall [2] and has since grown to become one of the largest independent domain registrars in the world, with over 10 million customers and over 17 million domains under management.
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