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Personal branding is a strategic process aimed at creating, ... The online self is used as a marketing and promotional tool to brand an individual as a type of person ...
Personal branding, people and their careers marketed as brands (also reputation equity) Co-branding , two companies or brands partnering on a product or service Branding agency , a type of marketing agency, group or a firm which specializes in creating brands
Online identity management (OIM), also known as online image management, online personal branding, or personal reputation management (PRM), is a set of methods for generating a distinguished web presence of a person on the Internet.
For example, to get a V-shaped brand, two lines would be burned separately by a straight piece of metal, rather than by a V-shaped piece of metal. [citation needed] Cautery branding This is a less common form of branding. It uses a thermal cautery tool [27] with a heated wire tip to cause the burns. Laser branding
Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
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Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. [5] Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and talk to consumers directly, generating exclusive and individual interactions with them. [6]
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