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Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
PharMerica's main clients are senior living communities, nursing facilities, public health organizations and post-acute care organizations. [3] Its affiliates are Pharmacy Alternatives, PropacPayless, ChemRX, and CIPRx.
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Sales reached $1 billion in 1985, partly due to the pharmacies being added to many of CVS's older stores. [17] In 1980, CVS became the 15th largest pharmacy chain in the U.S., with 408 stores [21] and $414 million in sales. In 1988 CVS celebrated its 25th anniversary, finishing the year with nearly 750 stores and sales of about $1.6 billion.
Physicians are perhaps the most important component in sales. They write the prescriptions that determine which drugs will be used by people. Influencing the physician is the key to pharmaceutical sales. Historically, by a large pharmaceutical sales force. A medium-sized pharmaceutical company might have a sales force of 1000 representatives.
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