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DALLAS — Southwest Airlines executives on Thursday outlined for Wall Street their vision to boost profits: extra legroom seats starting in 2026, assigned seating, international partnerships and ...
Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
The research concluded that 80% of Southwest customers, and 86% of potential customers prefer an assigned seat. “The airline has been known for its unique open seating model for more than 50 ...
Assigned seating is just one is one several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and introduce red-eye flights. A Southwest ...
See what is changing and why in Miami, Fort Lauderdale and across the country.
After more than 50 years, Southwest Airlines is getting rid of its unique open seating model and will now assign seats. The airline made the move to meet the evolving preferences of customers who ...
Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers: Research found 80% of current Southwest customers ...