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In Amazon's system, those making the original purchase are allowed to leave a verified review for the product, thus boosting the rating by posting a fake five-star review. The customer's address may have been previously obtained by a third-party seller, or even through a simple Internet search.
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“An Amazon email scam can look exactly like a real Amazon email, or can be poorly crafted, and everything in between,” according to Alex Hamerstone, a director with the security-consulting ...
On Dec. 5, Saoud Khalifah, the founder and CEO of FakeSpot, posted a tweet targeting the five most fake reviewed categories on Amazon. The tweet comes "after the record breaking Black Friday/Cyber...
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
One of the first appearances of the term "review bomb" was in a 2008 Ars Technica article by Ben Kuchera describing the effect in regards to Spore, in which users left negative reviews on Amazon citing the game's perceived lackluster gameplay and digital rights management system. Kuchera wrote "Review-bombing Amazon is a particularly nasty way ...
An email from Amazon warning customers to be careful of a possible gift card scam went awry when customers reported that they worried the legitimate company message might have been, itself, a scam.
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [356] In 2004, The New York Times [357] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...