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The Coca-Cola Company has used various advertising slogans since its inception in 1886. [1] [2] ... 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
The typeface You 2 that was created for the campaign. The Share a Coke campaign was subsequently rolled out in over 80 countries. [3] [4] [5] In Australia, the advertising agency Ogilvy estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards ...
Coca-Cola Big Game Campaign Drives over 11 Million Fan Engagements The Chase may have concluded Sunday night, but "Mirage" characters will live on ATLANTA--(BUSINESS WIRE)-- While the team from ...
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Pages in category "Promotional campaigns by Coca-Cola" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes .
In the early 2010s, The “Share a Coke” campaign replaced the traditional Coca-Cola logo with common names, encouraging consumers to find and share a Coke with friends, family, and even strangers.
Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.