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Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI. ... The nearly two-minute video features a Coca-Cola bottle ...
The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles. The video was meant to ...
The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. [4] "Buy the ...
Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool ...
"Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980.
The Coca-Cola Company has used various advertising slogans since its inception in 1886. [1] [2] ... 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
2024 will be "a very important year," Coca-Cola chief marketing officer Manuel Arroyo told Yahoo Finance Live (video above) at the Cannes Lions Festival of Creativity on Tuesday. "As it relates to ...
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