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Randy Burt, a managing director at AlixPartners who studies food and beverage, said functional drinks align with a decades-long shift consumers have been making toward healthier diets and habits.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [ 1 ] [ 2 ] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks , ready-to-drink teas, kombucha , "smart" drinks , fortified fruit drinks, plant milks , and enhanced ...
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
A functional food is a food claimed to have an additional function (often one related to health promotion or disease prevention) by adding new ingredients or more of existing ingredients. [1] The term may also apply to traits purposely bred into existing edible plants, such as purple or gold potatoes having increased anthocyanin or carotenoid ...
The beverage goliath is among several other snack and drink companies reaping the rewards of price hikes that far exceed inflation. Coca-Cola only sold 1% more drinks last quarter, but it raised ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Fuze Beverage (/ f j uː z / fyooz), commercially referred to as simply Fuze (marketed in Switzerland, Turkey, Georgia, Kazakhstan and Kyrgyzstan as Fuse; formerly in Malaysia and Singapore as Heaven and Earth [2] and in Indonesia as Frestea), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. [1]