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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In 2008, Brunner collaborated with Jimmy Iovine and Dr. Dre to launch Beats by Dre, and is responsible for the design of the company's lines of headphones and speakers [11] including Beats Studio, [12] Powerbeats, Mixr, [13] Solo and Solo Pro as well as the Pill wireless speaker, [14] among others.
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
Wood joined Beats Electronics in February 2011 as president and COO, working directly with Dr. Dre and Iovine on product development [3] and overseeing day-to-day operations at the company. [7] Wood was instrumental in Beats Electronics’ acquisition of subscription music service MOG in July 2012 which was later launched into Beats Music in ...
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Dr. Dre began his rap career in the World Class Wreckin' Cru in the mid-1980s and performed with the group N.W.A from 1987 to 1991. In 1992, Dr. Dre launched his solo career with the collaborative single with Snoop Dogg " Deep Cover " and the album The Chronic under Death Row Records . [ 1 ]
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