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  2. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Another entry-level position for BBAs is assistant project manager. An assistant project manager will learn and assist in questionnaire design, review field instructions, and monitor timing and costs of studies. In the marketing research industry, however, there is a growing preference for people with master's degrees.

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [14] The first open-source CRM system was developed by SugarCRM in 2004 ...

  5. Knowledge management - Wikipedia

    en.wikipedia.org/wiki/Knowledge_management

    Knowledge retention projects are usually introduced in three stages: decision making, planning and implementation. There are differences among researchers on the terms of the stages. For example, Dalkir talks about knowledge capture, sharing and acquisition and Doan et al. introduces initiation, implementation and evaluation.

  6. Change data capture - Wikipedia

    en.wikipedia.org/wiki/Change_data_capture

    The queue table might have schema with the following fields: Id, TableName, RowId, Timestamp, Operation. The data inserted for our Account sample might be: 1, Accounts, 76, 2008-11-02 00:15, Update. More complicated designs might log the actual data that changed.

  7. Electronic document and records management system - Wikipedia

    en.wikipedia.org/wiki/Electronic_document_and...

    Typically, systems consider a document or file to be a work-in-progress until it has undergone review, approval, lock-down, and (potentially) publication, where it will wait to be used.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    In the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. [23]

  9. Use case - Wikipedia

    en.wikipedia.org/wiki/Use_case

    Below is a sample use case written with a slightly modified version of the Cockburn-style template. Note that there are no buttons, controls, forms, or any other UI elements and operations in the basic use case description, where only user goals, subgoals, or intentions are expressed in every step of the basic flow or extensions.