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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
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Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
As the year continues, Wheaties plans to recognize athletes who have previously graced the iconic orange box and "shaped sports culture." Wheaties names Muhammad Ali first athlete in centennial ...
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [ 23 ] [ 24 ] [ 25 ] In 2019, Retton became a spokesperson for Australian Dream , a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance.
As she gets set to defend her U.S. Open title, Gauff is going to be on the cover of a limited-edition box of Wheaties, the cereal maker announced Tuesday. The U.S. Open begins next Monday. Gauff won the tournament in 2023 at age 19. That made her the youngest American champion at the event since Serena Williams in 1999.