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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
32 mm cabinetmaking system, standardised mounting method which allows interval adjustment of furniture shelves, supports, drawer slides and hinges; Eurobox, system of reusable containers for transport and storage in standardised sizes; Floating shelf; French cleat, modular way of securing objects to a wall, e.g. for adjustable shelving
Free-standing shelves can be accessible from either one or both longer length sides. A shelf with hidden internal brackets is termed a floating shelf. A shelf or case designed to hold books is a bookshelf. The length of the shelf is based upon the space limitations of its siting and the amount of weight which it will be expected to hold.
These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet metal, steel wire, vacuum formed plastic and wood or indeed a combination of more than one of these materials. Choice of material is often dictated by the length of time the display unit will be in store.
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
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