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The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence. Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy Skip ...
Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. In a statement to The Associated Press, the beer maker said the ...
Parent company Anheuser-Busch reshuffled the executives overseeing Bud Light, with Allen taking over for Alissa Heinerscheid, Bud Light’s former vice president of marketing, who was placed on ...
Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues.. In a statement Wednesday ...
Anheuser-Busch InBev, whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement.