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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Anheuser marketing executives Alissa Heinerscheid and Daniel Blake took leaves of absence following the backlash over the campaign. The week of the campaign, America’s best-selling beer saw ...
[75] [76] During the initial stage of the boycott, Anheuser-Busch issued a statement that marketing executive Alissa Heinerscheid had taken a leave of absence and would be replaced with their Vice President of Global Marketing, Todd Allen. [77] A second executive, Daniel Blake, who was Heinerscheid's supervisor, was also placed on leave.
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. The situation is still weighing on the rest of ABInBev's expansive beer ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.