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After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. [10] Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. [10]
Diesel (brand) DL1961; Donna Ida; Edwin (company) Evisu; Fiorucci; Gap Inc. Gas Jeans; G-Star RAW; Great Western Garment Co. Guess (clothing) House of Deréon; ISKO (clothing company) JNCO; Jordache; Just Group; L.E.I. Lee (jeans) Lee Cooper; Levi Strauss & Co. London Denim; Lucky Brand Jeans; Marithé et François Girbaud; Mavi Jeans; Mih ...
Adriano Goldschmied (born 1944, Trieste, Italy) is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" [1] and is the originator of "premium denim". [2] The founder of Diesel, [3] he also created Replay, Gap 1969, Agolde, [4] Goldsign, [5] and AG Adriano Goldschmied.
This page was last edited on 19 October 2022, at 15:08 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
In 2006 Diesel was renamed as Sid Lee (an anagram of “diesel”) [3] to avoid confusion with the popular Italian jeans brand, Diesel. Sid Lee went on to collaborate internationally with brands such as Cirque du Soleil, Adidas, The North Face, Absolut Vodka, Videotron, Ubisoft, and many others.
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