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Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. [1] Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
In their book Propaganda and Persuasion, authors Garth S. Jowett and Victoria O'Donnell define propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist". [1]
'I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.'
A power strategy that ultimately leads to private acceptance and long-lasting change (for example, information power) may be difficult to implement, and consume considerable time and energy. In the short term, complete reliance on information power might even be dangerous (for example, telling a small child not to run into the street unattended).
The persuasive power of attractiveness can even be counterintuitive. Attractiveness can be more persuasive than argument quality or trustworthiness. [ 1 ] The thinking that the best type of argument is the most logical one is not necessarily true a conflicting argument is coming from a highly attractive source.
Power as a relational concept: Power exists in relationships. The issue here is often how much relative power a person has in comparison to one's partner. Partners in close and satisfying relationships often influence each other at different times in various arenas. Power as resource-based: Power usually represents a struggle over resources ...
Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors. An ethical speaker may endeavor to: Explore the audience's viewpoint, Explain the speaker's viewpoint, and; Create resolutions. [1]