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In January 2024, Swiggy laid off 400 employees, or 6% of its workforce, ahead of IPO. [30] [31] In April 2024, Swiggy converted itself into a public limited company [32] and confidentially filed for an initial public offering. [33] Swiggy launched its initial public offering (IPO) in November 2024 at ₹390 per share, valuing the company at $11 ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
BENGALURU (Reuters) -SoftBank-backed Swiggy's shares ended nearly 17% higher in their trading debut in India on Wednesday, signalling growing investor confidence in food and grocery delivery firms ...
SoftBank-backed Indian food delivery giant Swiggy is targeting a valuation of around $15 billion for its upcoming stock market offering to raise $1-1.2 billion, three people familiar with the ...
Swiggy's share issue comes on the heels of Hyundai Motor India's record IPO, which received a dismal response from retail investors put off by the price. The carmaker's stock is down 6% since listing.
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