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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Serving as one of the company's first self-developed products after the end of its exclusive manufacturing deal with Monster Cable Products, [1] the Beats Pill was designed by Robert Brunner's studio Ammunition Design Group, and carries a capsule-based design roughly 7.7 inches (20 cm) in length.
A 2009 commercial for the Dr Pepper soft drink had Dr. Dre DJing with Beats headphones and playing a brief snippet off the never-released Detox album. [ 81 ] [ 82 ] In 2010, Dr. Dre had a cameo in a commercial for HP laptops that featured a plug for Beats Audio. [ 152 ]
[12] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [13] [14] and worked at Apple for years afterward; [15] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio service. [16] It was later reported by Business Insider that Apple was planning to merge the two services.
Death Row Records is an American record label that was founded in 1991 by The D.O.C., Dr. Dre, Suge Knight, and Dick Griffey. [8] The label became a sensation by releasing multi-platinum hip-hop albums by West Coast-based artists such as Dr. Dre (The Chronic), Snoop Dogg and 2Pac (All Eyez on Me) during the 1990s.
Mez, [1] formerly known as King Mez, (born Morris W. Ricks II) is an American rapper, producer, songwriter and music video director.He is perhaps best known for his work with Dr. Dre and on the 2019 rap album Revenge of the Dreamers III.
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