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American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2][ 3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Cardmaking. Card making is the craft of hand-making greeting cards. It shares skills in common in allied crafts such as scrapbooking and stamping . Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards. Over seven billion greeting cards were sent in the US each year ...
A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express ...
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Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1] In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department , which the New York Times described as "one of the biggest art studios in the ...
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